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Over the year, we have seen numerous technological advancements emerge. Features like AI, triple camera setup, virtual reality, wireless scanning, and fingerprint scanners were some of the technological trends that we saw implemented in most smartphones.
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The most important thing to remember for marketers is that smartphone users are more likely to buy from companies that use mobile sites and applications. Thus, optimizing mobile sites is already an absolute MUST. It is already known that more than half of customers leave web pages when they need too much time to load.
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We are also always looking for new ways to increase mobile engagement, which is closely linked to the use of social networks. In this regard, successful marketers already use automated mobile marketing platforms that allow them to outsource important business processes, such as customer segmentation, behavioral analysis, email automation and reporting. In short, companies will make efforts in 2020 to find new methods, channels and processes through which to develop and improve their mobile marketing strategies.
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Experts also predict new changes in social media marketing. It is estimated that 95% of Facebook users reach the platform using mobile devices. Moreover, 89% of B2B companies and 98% of B2C companies are already present on Facebook. The same goes for Twitter - 85% of users access the platform via phones. As the market becomes more saturated, it is expected that in the coming years more techniques will be developed through which companies can highlight their products and services.
Experts also predict new changes in social media marketing. It is estimated that 95% of Facebook users reach the platform using mobile devices. Moreover, 89% of B2B companies and 98% of B2C companies are already present on Facebook. The same goes for Twitter - 85% of users access the platform via phones. As the market becomes more saturated, it is expected that in the coming years more techniques will be developed through which companies can highlight their products and services.Today, many companies are testing phones based on blockchain technology. Dapps - refers to distributed applications that run on peer-to-peer networks instead of large private servers. When used on a large scale, dapps and other decentralized services are likely to disrupt the global market. Many aspects of the mobile marketing and advertising industry will also change.